---
title: "Blog | Zaraftis"
meta:
  "og:description": "Essays, primers, and short playbooks on how brands actually show up inside ChatGPT, Gemini, and the rest of the AI answer stack."
  "og:title": "Blog | Zaraftis"
  "twitter:description": "Essays, primers, and short playbooks on how brands actually show up inside ChatGPT, Gemini, and the rest of the AI answer stack."
  "twitter:title": "Blog | Zaraftis"
  description: "Essays, primers, and short playbooks on how brands actually show up inside ChatGPT, Gemini, and the rest of the AI answer stack."
---

# Field notes from the citation economy.

Essays, primers, and short playbooks on how brands actually show up inside ChatGPT, Gemini, and the rest of the AI answer stack. Written by operators, for operators.

[**Primer**Oct 27, 20269 min read<h2>What is Generative Engine Optimization (GEO)?</h2>A working definition for marketing teams who feel something has changed but don't have the language for it yet. A plain reference piece, without predictions or buzzwords.Read the primer](https://zaraftis.com/blog/what-is-generative-engine-optimization)

## More from the index

- [**Research**Oct 28, 2026<h3>Why ChatGPT names your competitor: data from 7,915 AI answers</h3>

  We looked at the sites AI cites in answers that name a competitor and leave you out. Other companies' pages came first.8 min read](https://zaraftis.com/blog/why-chatgpt-names-your-competitor)
- [**Playbook**Oct 20, 2026<h3>The AI-readability checklist: 12 things to fix this week</h3>

  Twelve specific fixes that change how AI crawlers read your site. Most of them are boring, and every one counts.10 min read](https://zaraftis.com/blog/ai-readability-checklist)
- [**Perspective**Oct 20, 2026<h3>AI visibility is the new market share</h3>

  A new KPI for the era when buyers ask AI before they ask Google. How to measure it, and what good actually looks like.11 min read](https://zaraftis.com/blog/ai-visibility-is-the-new-market-share)
- [**Technical**Oct 20, 2026<h3>How AI engines actually decide which brands to cite</h3>

  Inside the citation logic of ChatGPT and Gemini, and the signals each one rewards.14 min read](https://zaraftis.com/blog/how-ai-engines-decide-which-brands-to-cite)
- [**Essay**Oct 20, 2026<h3>The end of keyword rankings</h3>

  Rankings used to be a proxy for visibility. The proxy broke when ten blue links collapsed into one paragraph.12 min read](https://zaraftis.com/blog/the-end-of-keyword-rankings)