# Zaraftis

> Zaraftis is an AI visibility and generative engine optimization (GEO) platform. It measures whether AI engines (ChatGPT, Perplexity, Google AI Overview, Gemini, Microsoft Copilot, and Google AI Mode) name and cite your brand when buyers ask category questions, and turns every gap into a prioritized fix.

## Pages

- [Home](https://zaraftis.com/): AI gives one answer per query. Zaraftis tells you whether it mentions you, your competitors, or both, across ChatGPT, Perplexity, Google AI Overview and more.
- [Product](https://zaraftis.com/product): Visibility tracking, an AI search audit, and a ranked queue of fixes. Built for AI search.
- [Pricing](https://zaraftis.com/pricing): Plans and scan budgets for tracking your brand's visibility in AI answers.
- [Blog](https://zaraftis.com/blog): Essays, primers, and short playbooks on how brands show up inside ChatGPT, Perplexity, Google AI Overview, and the rest of the AI answer stack.
- [About](https://zaraftis.com/about): Who builds Zaraftis and why.

## Blog

- [The AI-readability checklist: 12 things to fix this week](https://zaraftis.com/blog/ai-readability-checklist): A short, opinionated list of fixes that meaningfully improve how AI crawlers see your site. Most are boring. All matter.
- [AI visibility is the new market share](https://zaraftis.com/blog/ai-visibility-is-the-new-market-share): A new KPI for the era when buyers ask AI before they ask Google.
- [How AI engines actually decide which brands to cite](https://zaraftis.com/blog/how-ai-engines-decide-which-brands-to-cite): A look inside the citation logic of ChatGPT, Gemini, and Perplexity, and what brands can do to influence it.
- [The end of keyword rankings](https://zaraftis.com/blog/the-end-of-keyword-rankings): Keyword rankings used to be a proxy for visibility. They aren't anymore. Why SEO needs new measurement for the AI era, and why adopting it first pays off.
- [What is Generative Engine Optimization (GEO)?](https://zaraftis.com/blog/what-is-generative-engine-optimization): A plain definition of Generative Engine Optimization (GEO) for marketing teams, with no breathless predictions and no buzzwords smuggled in.

## Legal

- [Privacy](https://zaraftis.com/privacy): How Zaraftis collects, uses, and protects your data.
- [Terms](https://zaraftis.com/terms): The agreement between Zaraftis and the people who use its website, app, and API.