About Zaraftis.
We measure AI search the way Google search has been measured for two decades, but with the right primitives for the engine that's actually answering the question.
What we do
Zaraftis is a measurement layer for AI search. We watch ChatGPT, Google AI Overviews, Perplexity, Gemini, and AI Mode and tell marketing teams how their brand is being described, cited, and recommended, and what to fix when it's not.
Why it exists
For two decades, "search visibility" meant ten blue links. Marketing teams had a stable, well-understood toolkit (keyword rank, click-through, organic share) to measure how well their brand was performing in Google.
Then in late 2024, AI Overviews started rewriting search behaviour. By mid-2025, ChatGPT, Perplexity, Gemini, and AI Mode had become legitimate research surfaces. Suddenly the question wasn't "where do we rank?" but "which AI engines mention us, in what context, citing what URL, and what should we do about the ones that don't?"
Nobody had a clean way to answer that. Existing tools were bolt-ons to legacy SEO suites, designed for a different problem. We built Zaraftis from scratch on the assumption that AI engines are now the search engine.
How we work
We are a remote-first team. We ship every weekday. We talk to customers more than we read industry reports.
See where AI search puts you.
Then fix it.
Track your brand across the major AI engines and get a ranked queue of fixes. Start a 7-day free trial, no credit card required. Plans from $49/mo.