Field notes from the citation economy.
Essays, primers, and short playbooks on how brands actually show up inside ChatGPT, Gemini, Perplexity, and the rest of the AI answer stack. Written by operators, for operators.
What is Generative Engine Optimization (GEO)?
A working definition for marketing teams who feel something has changed but don't have the language for it yet. The canonical reference piece, with no breathless predictions and no buzzwords smuggled in.
Read the primer →More from the index
The AI-readability checklist: 12 things to fix this week
Twelve specific fixes that meaningfully improve how AI crawlers read your site. Most are boring. All matter.
10 min readAI visibility is the new market share
A new KPI for the era when buyers ask AI before they ask Google. How to measure it, and what good actually looks like.
11 min readHow AI engines actually decide which brands to cite
Inside the citation logic of ChatGPT, Gemini, and Perplexity, and the structured signals each one quietly rewards.
14 min readThe end of keyword rankings
Rankings used to be a proxy for visibility. The proxy broke when ten blue links collapsed into one paragraph.
12 min read