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Field notes from
the citation economy.

Essays, primers, and short playbooks on how brands actually show up inside ChatGPT, Gemini, Perplexity, and the rest of the AI answer stack. Written by operators, for operators.

Primer Apr 30, 2026 11 min read

What is Generative Engine Optimization (GEO)?

A working definition for marketing teams who feel something has changed but don't have the language for it yet. The canonical reference piece, with no breathless predictions and no buzzwords smuggled in.

Read the primer →

More from the index

Playbook Apr 30, 2026

The AI-readability checklist: 12 things to fix this week

Twelve specific fixes that meaningfully improve how AI crawlers read your site. Most are boring. All matter.

10 min read
Perspective Apr 30, 2026

Citation share is the new market share

A new KPI for the era when buyers ask AI before they ask Google. How to calculate it, and what good actually looks like.

11 min read
Technical Apr 30, 2026

How AI engines actually decide which brands to cite

Inside the citation logic of ChatGPT, Gemini, and Perplexity, and the structured signals each one quietly rewards.

14 min read
Essay Apr 30, 2026

The end of keyword rankings

Rankings used to be a proxy for visibility. The proxy broke when ten blue links collapsed into one paragraph.

12 min read