Field notes from the citation economy.
Essays, primers, and short playbooks on how brands actually show up inside ChatGPT, Gemini, and the rest of the AI answer stack. Written by operators, for operators.
What is Generative Engine Optimization (GEO)?
A working definition for marketing teams who feel something has changed but don't have the language for it yet. A plain reference piece, without predictions or buzzwords.
Read the primerMore from the index
- ResearchOct 28, 2026
Why ChatGPT names your competitor: data from 7,915 AI answers
We looked at the sites AI cites in answers that name a competitor and leave you out. Other companies' pages came first.
8 min read - PlaybookOct 20, 2026
The AI-readability checklist: 12 things to fix this week
Twelve specific fixes that change how AI crawlers read your site. Most of them are boring, and every one counts.
10 min read - PerspectiveOct 20, 2026
AI visibility is the new market share
A new KPI for the era when buyers ask AI before they ask Google. How to measure it, and what good actually looks like.
11 min read - TechnicalOct 20, 2026
How AI engines actually decide which brands to cite
Inside the citation logic of ChatGPT and Gemini, and the signals each one rewards.
14 min read - EssayOct 20, 2026
The end of keyword rankings
Rankings used to be a proxy for visibility. The proxy broke when ten blue links collapsed into one paragraph.
12 min read